Kids spend more of their time in the virtual world, which is troublesome for Lego because kids and teens are not building and creating like they used to. So we created The LegoVerse, a Lego Metaverse world where kids can create anything they want with Lego. Kids physically build their creations, scan with their iPhone, then import them into the LegoVerse to build virtually. This is an open world designed by kids for kids, where Lego will award kids with virtual patents for their creations.