You never know who you’ll be seated with on a flight. This is one of the main downsides around flying as passengers hope they’ll sit next to someone they won’t be annoyed by. As a brand that prioritizes human connection and a warm, family-oriented experience more than other airlines, we aimed to elevate the joy and experience of flying for our passengers.

We enhanced our passengers' flight experience by seating and matching them next to other passengers with similar interests and personalities. We used the same thinking as a dating profile and put our own twist on it; passengers uploaded their interests and similarities on our website before they chose their seat, we suggested which fellow passengers they’d be best suited to sit next to, and we matched them together for their seat selection.