Lipton Hard Iced Tea: “Obviously” Campaign Ideas
During my Art Director internship at Founders, I was tasked with various clients and creative deliverables. One of the clients I worked on was LHIT. I worked with the creative team on everything from creating PR ideas for the launch of their new Lipton Hard Iced Tea, to OOH, and socials. For the PR Ideas, although the concepts didn’t make it into the real world, they were well-received by the agency.
Brand: Lipton Hard Iced Tea
Agency: Founders (Miami, FL)
Role: Art Director - Internship
Senior Creatives: Kristin Mizushima, Katie Reid
Used a combination of Midjourney AI, Runway AI, Photoshop and Premiere Pro to create visuals and video footage.
PR Ideas:
These ideas were stunts and executions.
Socials:
Different strategies for the messaging. Some involved teasers of the product but not exactly showing it, creating hype around where to meet but not saying why, and when product was revealed, aiming it at the nightlife party scene.
OOH:
Some OOH I helped the creative team with.
