Lipton Hard Iced Tea: “Obviously” Campaign Ideas
During my Art Director internship at Founders, I was tasked with various clients and creative deliverables. One of the main clients I worked on was LHIT. I worked with the team on everything from creating PR ideas for the launch of their new Lipton Hard Iced Tea, to OOH, and socials. For the PR Ideas, although the concepts didn’t make it into the real world, they were well-received and highly favored by the agency and client.
Brand: Lipton Hard Iced Tea
Agency: Founders (Miami, FL)
Work: Art Director Internship
Role: Art Director
Senior Creatives: Kristin Mizushima, Katie Reid
Used a combination of Midjourney AI, Runway AI, Photoshop and Premiere Pro to create visuals and video footage.
PR Ideas:
These ideas were more treated as stunts and executions. The intention was to create PR press.
Socials:
Different strategies for the messaging. Some involved teasers of the product but not exactly showing it, creating hype around where to meet but not saying why, and when product was revealed, aiming it at the nightlife party scene.
OOH:
Some OOH I helped the creative team with.
Las Vegas, NV OOH.
