Hidden Brews

Coors Banquet isn’t the first drink of choice for adult gamers. We had to grab their attention so that they want to drink our beer while gaming, so we created Hidden Brews. We hid 150 of our beers in the Red Dead Redemption online game and rewarded gamers with 150 free real-life beers if they found 150 of our virtual beers, in time to celebrate our 150th birthday. When all of our beers are found, a message pops up on screen saying we’ll deliver 6 free cases of beer to them. Hiding spots will be different for everyone, so nobody can cheat their way to free beer.

Brand: Coors Banquet
Work:
Spec
Role: Art Director

Used a combination of midjourney and photoshop to create visuals.


Social

Digital, Broadcast, Trailer

OOH

Red Dead Redemption world in real life

Gamers get the feeling of how it is to physically be in the game itself.

Teasers:


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